This article has been updated a number of times, however the messages are still relevant: provide more than a mind-numbing slide deck or an inadequate 2-page executive summary. Getting the investor’s attention is still a challenge.
How do you measure perfection? That’s easy, in the realm of raising capital: it is when capital is raised in a timely manner, on attractive terms and at a high valuation. Like most things in life, perfection is rarely achieved, and most young and successful companies experienced their own rocky beginning and had to deal with the challenge of raising capital.
Written by Andy Clapp
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